This QR code was made on a QR code generator page. This page is available to anyone and easy to use which leads me to believe this could be something that will become popular very quickly.
Lendorff.Kaywa is a collaboration between London based pixel-knitwear designers Office Lendorff and mobile enthusiasts Kaywa from Zurich, Switzerland.
Together they push winter knitwear from mere clothing items to the bearers of encoded goodies that can be discoverable with the mobile phone.
Every item is carefully designed and knitted in England and is available only in limited editions.